The streets in BA are extremely well signposted. It's hard to get lost. The signage is also distinctive and will always remind me of BA. I am informed (by a surefire authority) that the font used for these particular signs is Frutiger - fancy. Look at me, I'm a font queen. I even know it was originally designed for Charles de Gaul aiport in Paris by Adrian Frutiger. Someone told me that.
I like the street name too, Riobamba!