The local government of Buenos Aires is getting tough on advertising and we saw evidence of that today. Near the Polo Club we saw huge billboard adverts obscured by the sign “publicidad en infracción” or “Advertising in Breach”! The head of the local government, Mauricio Macri has declared a war on visual pollution. I posted about the move a while back and was delighted to see evidence of it here. It was oddly satisfying seeing huge grotesque multinational brands’ exquisite billboards defaced.
Sadly, the new laws are limited to certain parts of the city and the main drags are still dense with huge Burger King and other global brands.